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We’ve been covering all things Apple this Black Friday and Cyber Monday, and some of the best deals we’ve seen are on the Apple Watch. That’s why we’re dedicating this new live page to all the great Apple Watch deals that come up – whether that’s on the brand new Apple Watch Ultra 2, or the affordable Apple Watch SE 2.
Personally, I really like the Apple Watch. I’ve had the Apple Watch 9 for a while now, and think it’s one of the best bits of tech that Apple create. But they famously retain their price tag, and with decent competition out there, you’ll need a good reason to go all in on one… that’s where we come in. We’ve been covering Black Friday and Cyber Monday for several years now, and so know a great deal when we see it. And that’s for all the generations of Apple Watch.
So read on for our top picks right now, and also check out our live feed on any relevant news around the Apple Watch further below.
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Best Apple retailers in the US
Amazon: $70 off the Apple Watch 9Best Buy: Up to $250 off Apple productsB&H Photo: Limited deals on offerAT&T: Buy 2 9s get $300 offWalmart: $110 off the Watch 6Apple: Up to $200 gift card
Best Apple retailers in the UK
Amazon: up to 23% off WatchesApple: Up to £160 gift cardArgos: Savings plus price promiseCurrys: 30Apple Watch deals to pick fromJohn Lewis: Small-ish savings so farVery: Discounts on Apple Watches just in
Editor’s picks: the best Apple Watch Black Friday deals in depth
Best Apple Watch Black Friday US deals
Best Apple Watch Black Friday UK deals
<div class="hawk-nest" data-image="https://cdn.mos.cms.futurecdn.net/E5dmhTx7epvvBEjnGL2GrJ-200-100.jpg" data-link="https://target.georiot.com/Proxy.ashx?tsid=8429&GR_URL=https%3A%2F%2Famazon.co.uk%2FApple-Watch-generation-Smart-watch%2Fdp%2FB0BDHYDYFP%2Fref%3Dsr_1_2_sspa%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" data-link-merchant="Amazon UK" data-link-text="View Deal" data-model-name="Apple Watch SE 2: £219" data-show-fallback="button" data-webp-image="https://cdn.mos.cms.futurecdn.net/E5dmhTx7epvvBEjnGL2GrJ-200-100.jpg.webp" data-widget-introduction="<p><strong>Apple Watch SE 2: </strong><a href="https://john-lewis-and-partners.pxf.io/c/221109/871855/12148?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.johnlewis.com%2Fapple-watch-se-2023-gps-40mm-sport-band-small-medium%2Fsilver-storm-blue%2Fp111063514" target="_blank" rel="nofollow"><del>£219</del> £209 at John Lewis</a><br> <strong>Save £10: </strong>I'm currently wearing one of these (in starlight, thanks for asking), and it does everything I need it to do, even though it doesn't have all the fancy features of the Ultra 2. If you want messages, calls and fitness tracking, and can skip the outdoorsy stuff, this is for you. A small discount perhaps (on the 40mm version), but still the cheapest price we've seen the SE 2 hit in the UK. The US has seen some better prices. </p> <p><strong>Price check: </strong><a href="https://target.georiot.com/Proxy.ashx?tsid=8429&GR_URL=https%3A%2F%2Famazon.co.uk%2FApple-Smartwatch-Starlight-Aluminium-Detection%2Fdp%2FB0CHWYDT2R%2Fref%3Dsr_1_1_sspa%3Ftag%3Dhawk-future-21%26ascsubtag%3Dhawk-custom-tracking-21" target="_blank" rel="nofollow">Amazon £219</a>